Blog
Plain guides for businesses on software, web, content and marketing.
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Marketing
What is GEO? How to stay visible in AI search
What should you do so that assistants like ChatGPT and Gemini cite your site when they answer? How GEO differs from SEO, and the first steps. -
Software and technology
Custom software or an off-the-shelf program? A decision guide for businesses
When is an off-the-shelf program enough, and when do you need custom software? Questions for comparing costs properly, plus a short checklist. -
Software and technology
WordPress or custom development? 6 questions to ask when choosing a website
Quick launch and easy editing, or a structure and integrations built for your business? Questions that compare the two approaches and make the right choice easier. -
Marketing
Google Business Profile: The basics of standing out in local search
What must be right on your profile to appear in Maps and “near me” searches, how to manage reviews, and keeping it consistent with your website. -
Marketing
How do you set an ad budget? Meta and Google for small businesses
Set the budget by goal, not by guesswork: work out what you can pay for a lead, start small, and grow by measuring. -
Software and technology
AI in your business: Where should the first step be?
Start with a single task repeated every day, not a big project. The best tasks for a first step and how to set up a small pilot. -
Content and design
Product photography for e-commerce: 7 details that affect sales
From background to light, from true colour to mobile: the details in product photos that increase sales and reduce returns.