Blog: Marketing
Plain guides for businesses on software, web, content and marketing.
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Marketing
What is GEO? How to stay visible in AI search
What should you do so that assistants like ChatGPT and Gemini cite your site when they answer? How GEO differs from SEO, and the first steps. -
Marketing
Google Business Profile: The basics of standing out in local search
What must be right on your profile to appear in Maps and “near me” searches, how to manage reviews, and keeping it consistent with your website. -
Marketing
How do you set an ad budget? Meta and Google for small businesses
Set the budget by goal, not by guesswork: work out what you can pay for a lead, start small, and grow by measuring.